Driven by the wave of globalization and the development of the digital entertainment industry, the release of cross-cultural game projects has become an industry trend. Audiences with various cultural backgrounds pose many challenges for cultural adaptation, building relationships with the local area, localizing them and making them profitable. To better consolidate the user base and improve the revenue model, we delved deeply into the principles and components of the generation of global game projects, covering content localization, social systems, long-term operations, and data-based decision-making processes, etc. It also discussed how a series of tools such as different revenue models, regional pricing strategies, advertising interactions, and revenue management during the life cycle could be applied to different markets to play a more effective role in maintaining the economic stability and user satisfaction of global game projects.

Xia Hua. User Stickiness and Monetization Strategies in the Release of Global Game Projects. International Journal of Business Management and Economics and Trade (2025), Vol. 6, Issue 1: 188-195. https://doi.org/10.38007/IJBMET.2025.060119.

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