With the rapid development of the tourism industry and its significant impact, many scholars have noted that the source market structure and tourist behavior characteristics of tourist destinations significantly influence the development and utilization of tourist resources. Based on a field study of Sangua Commune, this paper finds that Sangua Commune faces challenges in promoting the integration, development, and promotion of tourism resources, as well as the establishment and management of supporting infrastructure within tourist attractions. To address these challenges, the following suggestions are proposed: developing distinctive tourism products; improving publicity and marketing models and tourism infrastructure; developing cultural tourism products to promote tourist consumption; strengthening the integration of agricultural and cultural tourism to leverage linkages between scenic areas; and establishing a talent management mechanism to improve visitor satisfaction and better expand the source market. The paper hopes to provide valuable insights into the development, development, and construction of Sangua Commune's tourist attractions.  

Xiu Bao. Analysis of the Tourist Market Structure and Tourist Behavior Characteristics of Sangua Commune. International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 2: 82-97. https://doi.org/10.38007/IJSSEM.2025.060209.

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