Mega sporting events have evolved into strategic instruments for regional development, offering transformative potential beyond their immediate athletic purposes. These grand spectacles, with their influx of visitors, heightened media attention, and extensive infrastructure projects, serve as catalysts for economic rejuvenation and social cohesion. This comprehensive study examines the multidimensional economic effects of the 15th National Games and Para Games (NGPG) on the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), China's most dynamic economic region characterized by its bustling urban centers, cutting-edge technological hubs, and vibrant cultural landscapes. By integrating regional economics, industrial organization theory, and institutional analysis, this research employs a mixed-methods approach including advanced econometric modeling, comparative case studies, and policy evaluation. Our findings reveal that the NGPG generates not only substantial short-term economic stimulation, such as job creation, increased tourism revenue, and heightened consumer spending, but also catalyzes long-term structural transformation through industrial upgrading, enhanced regional cooperation mechanisms, and significant brand equity enhancement. The study provides a robust analytical framework for understanding mega-events' economic impacts and offers concrete policy recommendations for maximizing synergistic benefits in regional development strategies, ensuring sustainable growth and improved quality of life for residents.

Ruoqian Yang. The Multidimensional Empowerment of Mega Sporting Events on Regional Economic Development: A Case Study of the 15th National Games and Para Games in the Guangdong-Hong Kong-Macao Greater Bay Area. International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 2: 52-59. https://doi.org/10.38007/IJSSEM.2025.060206.

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