Since its inception, the internet has carried the hope of restoring and expanding interpersonal communication, promoting self-realization, facilitating meaningful encounters with others, and revitalizing subject relationships and social cohesion. However, in recent years, the public opinion arena has drastically deteriorated, with increasing polarization and growing difficulty in achieving peaceful, reasoned dialogues. This paper, while reviewing existing studies, reconsiders the deep-rooted causes of public opinion polarization—specifically the crisis of identity in the context of modernity. By adopting Habermas' perspective, this paper reconstructs the issue, highlights the problems with current governance measures, and suggests that the key to transforming these measures lies in the construction of communicative rationality.

Yang Bai. On the Governance of Internet Public Opinion Polarization — Based on "Habermas' Theory of Communicative Action". International Journal of Social Sciences and Economic Management (2025), Vol. 6, Issue 1: 76-87. https://doi.org/10.38007/IJSSEM.2025.060108.

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