In today's rapidly developing society of diversification and informatization, campus culture construction, as a key element in enhancing the comprehensive competitiveness of schools and promoting the all-round development of students, is increasingly receiving widespread attention from the education sector. Excellent traditional Chinese culture is a precious spiritual asset of our country and an indispensable part of campus culture construction. Chinese traditional culture plays an important role in the campus culture construction of private colleges and universities. By integrating Chinese excellent traditional culture into campus culture construction, private colleges and universities can not only enhance the cultural connotation and brand influence of the campus, but also provide students with rich educational resources and spiritual nourishment. This article aims to explore the current situation and significance of integrating excellent Chinese culture into the campus culture construction of private universities, and introduce the implementation path and effectiveness evaluation of Wuhan Donghu College, in order to provide reference for building a harmonious, healthy, and distinctive campus culture. 

Lijie Ma. Research on the Implementation Path of Campus Culture Construction in Private Colleges and Universities with Chinese Traditional Cultural Characteristics. International Journal of Educational Innovation and Science (2025), Vol. 6, Issue 1: 17-22. https://doi.org/10.38007/IJEIS.2025.060103.

[1]He Bing, He Mingxia. The integration of Chinese excellent traditional culture into the construction of characteristic campus culture in primary and secondary schools [J]. Times Education, 2024.6

[2] Yang Qingxue. Exploration on the inheritance and application of national excellent traditional culture in ideological and political education in colleges and universities [J]. Industry and Technology Forum, 2024.23.(20):83-85

[3] Jin Tiantian. Analysis of the transmission path of Chinese excellent traditional culture in colleges and universities [J]. Aesthetic Education and Culture, 2021.15(157-158)

[4] Yang Xue. Research on the integration of Chinese excellent traditional culture into ideological and political education in colleges and universities from the perspective of "two combinations"-taking clothing culture as an example [N]. Shanxi Science and Technology News.2024.11.21