DOI: 10.38007/978-1-80053-706-4

This book is mainly divided into five parts: Chapter One will outline the development background of artificial intelligence technology and its importance in the clothing industry, especially its impact on consumer behavior. Chapter 2 will specifically analyze the application of AI technology in the clothing industry, including digital clothing customization design, CAD automatic typesetting, and innovative use in carbon emission management. Chapter 3 will delve into theories related to consumer behavior, analyzing sustainable consumption behavior and impulse buying behavior. Chapter 4 will focus on analyzing the specific impact of AI development on consumer behavior, covering multiple dimensions such as digital technology, design processes, virtual clothing, and online customization. Finally, Chapter 5 will showcase the successful experiences and challenges faced by a certain brand company in the process of digital transformation through case studies. 

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