DOI: 10.38007/978-1-80053-530-5

The global economic trend is changing radically under the prerogative of the deep cross-cutting of the globalization and digitalization. The old model of internationalization which is based on physical trade activities is being overtaken by a new organizational logic where information infrastructure, data resources and algorithm systems form the heart of this new logic. Throughout this historic change, the transnational digital platform has evolved as a peripheral instrument of intermediation to a central node of worldwide economic practices and value reonegoer. They integrate the suppliers, demanders and service providers, most of them located on the other side of the world, by a unified rule system and a unique technical architecture creating a network of collaboration besides geographical, institutional and cultural barriers. Not only does this model enhance the effectiveness and magnitude of cross border trade, but the resource allocation, market structure and power dynamic between platforms, countries and individuals is also remodeled. 

At the same time, the operation of the platform economy has brought profound governance challenges. The cross-border digital platform highly relies on the collection and analysis of massive, multidimensional and real-time data, so as to master the key power to shape market cognition, guide user behavior and formulate internal rules. In the environment of multiple systems and jurisdictions, the platform needs to internalize the legal norms, regulatory requirements and social culture of different countries into algorithm parameters and business processes to achieve compliance operation. At the same time, its internal governance system will have significant external effects on the behavior of participants, the flow of resources and the development of regional conomy. 

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